Let’s be real here.
Direct Sales is not for everybody. It is
not a “Get Rich Quick” scheme. Products do not sell themselves, despite what
your friend may have told you.
The reality is, Direct Sales is a business. YOUR business.
It can be whatever you make it to be. BUT, you have to put in the work. The
hours. The sweat. And yes, even the tears. There will be ups and downs, just
like in any business. Sometimes you will feel like quitting. A month ago, I
felt like quitting. But I knew that most businesses have a post-holiday slump
and this, too, shall pass. And it did! I kept going, and this month I picked up
five new customers, one new team member, and placed my largest order ever.
If you hang in there, and persevere, you will get past the
hard times. Be consistent. Do the work, keep doing it, and you will succeed.
Give up, and you will have nothing.
As a business owner, you and you alone are responsible for
the success of your business. Here are some Do’s and Don’ts that I have learned
in my two years with Avon:
DO keep meticulous records of every transaction. This is
paramount! Every purchase of inventory or business supplies, every sale, every
mile you drive for the business – write it down. I keep an Excel spreadsheet
and have a folder that I drop receipts into as soon as I record them, but you
can use a notebook, day planner, whatever works for you. I record every penny
that goes in or out, every day, as soon as I get back home.
DON’T be lazy. Don’t wait until you are doing your taxes in
April and then start asking people in Facebook groups how you are supposed to figure
it all out. They cannot help you. You should have been keeping your records all
year. If you were, all you need to do is total the columns on your spreadsheet
and plug the numbers into your tax software or take them to your tax preparer.
DO advertise your business. Tell your friends and family about
your new venture. Buy business cards and leave them everywhere you go – the doctor’s
office, bulletin boards, restaurants. Every server gets my business card, a
couple samples, and a recruiting flyer. When I go shopping, I hang bags with
brochures, business card, and samples from my car. I also have a huge sign with
my phone number and website in the rear window of the car. Start a Facebook
business page and a VIP customer group and post on them daily – not all “salesy”
stuff, but mixed with fun things, pictures of your kids or pets, things that
will get likes and interactions. Post on Instagram, Pinterest, etc. List your
business on Google. Get the word out there.
DON’T complain that “nobody wants to buy anything” until you
have asked EVERYBODY. Negativity will not help you. Believe me, there are
people who want to buy. You just need to find them.
DO learn your products. If it’s clothing or jewelry, wear
it, so that when someone compliments you, you can say “Thank you! It’s from the
company I represent! Have you seen a brochure lately?” If it’s skin care,
cleaning products, etc., use them. Study your product information so you will
become an expert and be able to answer questions your customers may have.
DON’T go on Facebook when your customer asks you a question
and ask a group of 20,000 people for the answer. My goodness. LOOK IT UP
YOURSELF. Open your brochure, go to your website, and find the answer. That’s
how you learn. Successful business owners are self-sufficient, not needy.
DO treat your customers like you would want to be treated. Be
kind and friendly. Smile. Offer incentives for customers who bring you
referrals. Give samples or small gifts in their bags. Even a piece of candy is
a nice touch and sets you apart. Presentation is everything.
DON’T cop an attitude with customers. Goes without saying.
DO stay neutral on social media. Keep your business page and
group light and breezy, with cheerful posts and pictures.
DON’T voice your opinions on politics, religion, and the like
on Facebook, Twitter, or any public platform. Why? Because you will alienate at
least half of your potential customers. It doesn’t matter which side you are
on. If you must talk about these things, do it on your personal profile and don’t
have your customers as friends. But I would advise against it altogether. Also,
NEVER complain about your company or what they are doing on social media.
DO believe in yourself. Remember that building a business
takes time, effort, and money. Yes, it takes money to make money. You will probably
have to plow all of your earnings back into the business for the first year or
so, but it will be worth it. I promise.
DON’T expect “easy money.” It isn’t easy. It isn’t quick. It’s
hard work. What you get out of it will be equal to what you put into it.
Are
you ready to put forth that effort and be an entrepreneur?
Want to become an Avon Representative? Go to
www.sellavon.com and use Referral Code
pammymurphy.
